Marlous van der Hooft In many organizations, routines are fiercely defended—even when they are inefficient, resource-draining, or outdated. Change is often met with skepticism, not because the ideas are flawed, but because they challenge the status quo. This resistance is not a personal failing; it’s a structural pattern. And it costs companies billions. At Qualificiency Consulting, we believe the solution isn’t to push harder—it’s to support smarter. According to McKinsey (2023), 70% of change initiatives fail—not due to poor strategy, but because of internal resistance. Leaders cite a lack of buy-in; employees feel overwhelmed. But beneath the surface lies a deeper truth: people want things to improve, but often without having to change themselves. This is where we come in. Improvement That Starts With Ownership We coach, mentor, and train organizations to build a culture where improvement is not imposed—it’s owned. When people understand the “why” behind change and are given the too